The fundamental challenge common to the online course industry is one of quality control: the most popular courses aren’t necessarily the ones that provide the best content.Tweet
They’re just the ones with the best marketing team. This means course creators with great content (like the online marketing course you just built!) aren’t able to get in front of the right audiences, and course takers get duped by misleading marketing. This is especially a problem with online marketing courses.
Terrain tackles the problem from both ends: we find, vet and market the best courses in the industry; and put all of the courses in a central location (aka Terrain) so course takers can see reviews, compare options and make informed decisions.
With Terrain, everyone’s business grows— course creators make more sales, and course takers find better courses to uplevel their skills.
How You Can Be Part of Terrain
When we were brainstorming ideas for Terrain, we had a Miro board that was filled with words we wanted to use to represent the platform.
One word that was pretty high up on the list was ‘convenient’.
Convenient for students of course, what with our vetting process, peak points system, and LinkedIn shareable certificates.
But, just as importantly, we wanted to make Terrain as convenient as possible for YOU, the course creator.
So, why should you put your course on Terrain?
Well, allow us to add three more words that might help convince you – ‘it’s risk free’.
Here’s a few reasons why:
- We don’t ask for exclusivity.
Terrain is just a way for you to make some extra passive income in addition to what you already have. That includes keeping your course on whatever platform you’re already hosting it on.
(But, here’s a handy guide in case you DO decide to host with us!)
- We take the reins on marketing
We take care of the marketing so that you can focus on the fun stuff. Don’t worry, our marketing budget comes from our own pockets, not your’s.
- It’s passive income that’s actually passive
You created an online marketing course because you believed it was the path to finally getting a respite from client work (and fulfilling those passive income dreams)
But no one really talks about the hours (and $$$) it takes to actually make a course profitable
The most popular courses aren’t necessarily the ones that provide the best content.
They’re just the ones with the best marketing team.
But, you can’t really hire a fantastic marketing team unless you up your passive income.
It’s a chicken-egg problem.
So, how does Terrain help you break the cycle?
Here’s the TL;DR:
- You put your course on Terrain. (It’ll cost you exactly $0)
- We run Facebook ads, send emails, and market the course for you.
- You make $$$, and we take a small % to cover expenses.
But there’s a catch — not every course makes it on Terrain. On Terrain, we’re committing to vet and test every course we put on our platform, so when we put our stamp of approval on it, you know it’s the real deal.
You’ll have to pass our Quality Control test before your course can go up. Learn more about our course evaluation criteria here.
Terrain is our answer to platforms that are complicated, expensive, and do nothing to actually get your course out there. And we’re looking forward to seeing you join our incredible roster of course creators!
One reply on “So, you created an Online Marketing Course? Now what?”
[…] Learn more about the ‘whys’ on putting your course on Terrain (and why the word convenient is a huge part of it) here. […]