Growth & Marketing

Online Learning and Entrepreneurship Survey

There are many perks to building your course platform yourself. One of them is having the flexibility to keep optimising, tweaking and experimenting to make sure we’re hitting our goals: to make online learning more efficient for entrepreneurs. Which is why we’re always on the lookout for any information that can help us understand and design effective learning experiences for our users.

Earlier this year, we conducted a survey to learn more about how entrepreneurs approach online learning in 2021. We surveyed entrepreneurs and online business owners across sectors and industries at different levels of income and experience. Our goal? To develop a deeper insight into how entrepreneurs are making online learning decisions in 2021.

Here’s what we learnt:

1. Where are entrepreneurs learning in 2021?

The survey revealed two key insights around entrepreneurs and the online learning tools and resources they’re using right now:

  • Entrepreneurs who are new to business (with less than 5 years of experience) prefer to take courses on independently hosted platforms like Kajabi or Teachable 
  • CEOs and business owners who’ve been in business for 5 years or more rely on a much wider variety of sources for business wisdom — from books and industry blogs, to podcasts and even social media.

2. How satisfied are entrepreneurs with the current e-learning tools on the internet?

  • The highest levels of learner satisfaction were reported by entrepreneurs who learn via workshop-based programmes and webinars. 
  • A large number of people continue to take courses on platforms like Kajabi, Udemy, or Skillshare. But the levels of user satisfaction on these platforms is significantly lower.
  • 42% of entrepreneurs reported that they were dissatisfied with their course experience.
  • Interestingly, YouTube emerged as a popular go-to learning resource for many.

Which makes us wonder: While cohort-based courses are all the rage right now, do entrepreneurs still prefer self-paced, evergreen courses over fixed daily or weekly sessions they can almost never make it to? 

To find out, keep an eye out for our next blog post! We’ll be looking at the pros and cons of self-paced and cohort-based courses, and what entrepreneurs have to say about them.

3. Do entrepreneurs feel they get money’s worth from the courses they buy?

The survey compared learner satisfaction vis-a-vis the amount entrepreneurs invested in a particular course. Here’s what the data had to say:

  • Over 90% of entrepreneurs who bought a course that cost $100 reported that they felt satisfied with the value they got out of it.
  • On the other hand, satisfaction levels were lower (at 73%) for users who invested more than $1000 on a course.

People who invest more money in a particular course will naturally expect a greater ROI. But the data tells us that less expensive courses can and do provide a ton of value and leave users happier.

Here’s the TL;DR:

  • New entrepreneurs prefer to take independently hosted courses while more seasoned business owners diversify their sources of learning to books, podcasts and industry blogs.
  • People LOVE learning through workshops, webinars and on YouTube. 
  • While a lot of people take courses on Udemy, Skillshare and the likes, not all of them are super satisfied with what they receive
  • In fact, 42% of the entrepreneurs we surveyed reported that they felt dissatisfied with their course experience
  • Less expensive courses carry a ton of value and leave users feeling super satisfied.

If all this talk about courses and online learning has inspired you to go take a look at what’s out there, head over to Terrain to browse some of our high-quality, expert-led courses built for entrepreneurs like you!

P.S: Our free courses provide a TON of value and can teach you a practical business skill in just 30 minutes. Check them out now!

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