In online business, a prospect’s email address is every marketer’s most coveted piece of information. But how do you convince them to share it with you? That’s where lead magnets come in. A lead magnet is a valuable offer or resource that you share with a prospect in exchange for their contact information. It could be […]
Tag: online business
About Deborah Deborah is a B2B freelance technical writer, SEO content writer and copywriter. She has been freelancing since 2019 and specialises in email and sales copy, blog posts, web content and technical writing. Key Challenges As a freelance content writer, Deborah’s primary challenge was upskilling. She says, “Even if you are a creative writer, […]
So you finally quit your boring, dissatisfying, soul-sapping 9-5 job (or you’re just about to). And you’ve been thinking about going out on your own. But you can’t start your own solo business by simply taking a leap of faith into the deep unknown. It’s important to get all the facts, do your research, and […]
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